Strategic Self-Presentation

In the last post, I discussed ways to develop a more strategic view in business. Now, what if you already think strategically but you still have an image that says you don’t?

One of my colleagues had this issue in a previous role. When told by a trusted leader, “You need to be more strategic,” she was flabbergasted. When she started telling this person all the work she was doing that was truly strategic and affecting the direction of her division, the realization hit that nobody outside of a few people in her division knew about it. She had to start thinking strategically about who knew what she was doing.

I mentor through a fantastic leadership development program called WOMEN Unlimited. There’s a saying they use: it’s not what you know, it’s who knows you know. This is so true. Too many people hide their light under a bushel. Women in particular do this a lot, though in my career I’ve known plenty of men who do it too.

Let’s say you are thinking strategically, or adding strategic value to the business. Who knows it? Do your leaders one or two levels up know? Do people in other divisions know?

Some of you are starting to cringe and think “office politics–ewww.” I don’t call it office politics. It’s not empty glad- handing. It’s taking the time to think about and having the confidence to do something about sharing information with those who want to know and who may likely benefit by it. Your leadership team benefits by knowing what fantastic work you do. It may be something they want to implement elsewhere. It may be something that can help them highlight the value of your team (and that’s pretty important in today’s world of job cuts and what-have-you-done-for-me-lately?)

Is one of those people who will benefit by it You? Yessiree, and that’s okay. In fact, it’s more than okay. Each of us must take responsibility for the part we play in creating our own professional brand. That means thinking strategically about how and to whom we are presenting ourselves.

What are you doing strategically to create yours?

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