Month: April 2011

Before you get on LinkedIn…

If you are completely new to LinkedIn, we must start at the beginning.  No, not with registering and creating a profile.  That is step two and three.   Creating an effective online presence starts before you actually get online. 

“Ohhh!  I just want to get started!”  I can hear you muttering at your screen.

I understand, but trust me when I say it will be well worth your while. 

First, when you create your profile, you will want to have certain information at your fingertips: past employers, titles, dates and education details at the very least.   If you have a resume, then you should have this information in one convenient place.  If you don’t, then pull the information together to have at your fingertips.  This is the easy part. 

Now for the harder part.  You need to understand that while your LinkedIn profile is informational, it is also a marketing piece.  And, like any good marketing piece, it must have a specific message about a well defined product with a specific target audience.   You are the product, of course.  To write compellingly about your product, you need to define a few things:

  • How would you want others to describe you professionally?  I don’t mean “he’s so nice” or “she’s a great gal”, but “she’s a great corporate finance gal with tons of M&A experience” or “he’s a real estate guy with amazing market knowledge”  (If you don’t think they would describe you that way now – you have some things to work on, but that is another post.)
  • What are you best at in your job?  What do you do better than others in your same role?
  • What achievements or experience are you most proud of?
  • What are the skills and competencies you most enjoy using?
  • Is there anything unique about your background that gives you an “edge” in the market?  

The skills and knowledge and competencies you identify here are those you will be using as you create your profile.  You are beginning to define your brand.  Doing this helps you really focus your content on that which is most relevant and helps distinguish you from your competition.  Without it, people often end up with the overexhaustive and boring “autobiography” of their professional life, or the completely generic, and therefore useless, list of job duties. 

If you’re going to do it right, do the “internal” work described here first.  The next step is registering and I’ll cover that in the next post.

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LinkedIn to career success

Even though LinkedIn is growing by leaps and bounds, I am still finding many professionals out there who are not on it, or are on it, but don’t really know how to use it.   This has inspired me to write a series on LinkedIn – some tips and techniques you can use to make use of it professionally.   LinkedIn won’t be my exclusive writing focus but I’ll sprinkle posts in throughout the remainder of the year that you may find helpful. 

In future posts, I’ll get to more of the how-to.  Today, I’ll address the why-to.  Let me ask you a few questions:

  • have you ever left a job and later realized you can’t find the contact information of co-worker, vendor or client you’d like to get in contact with?
  • have you ever wanted to get in contact with a co-worker, vendor or client who has left their company?
  • would you like to stay up-to-date with your professional contacts, but aren’t the best at taking time for lunch or coffee with them?
  • would you like to be able to reach out, on a moment’s notice, to a large number of professionals in your field to get information on new developments in your field, or get recommendations on resources?
  • would you like to be able to find in-depth information on job titles, job descriptions and job locations within companies, not just what is posted on the job boards?
  • would you like to be able to identify contacts within companies for networking, job search or marketing purposes?
  • would you like to do more to control or enhance your professional brand?

Okay, that’s more than a few questions.  I think you get the idea.  Not only is LinkedIn a great way to maintain control of your ‘Rolodex’ and maintain connections to your professional contacts, it is a gold mine of market intelligence.  In the coming weeks, I’ll walk you through methods for achieving all of the above.  

Subscribe today to be notified by email of future posts, so you don’t miss these timely and practical tips.  I look forward to helping you get LinkedIn!