Even though LinkedIn is growing by leaps and bounds, I am still finding many professionals out there who are not on it, or are on it, but don’t really know how to use it. This has inspired me to write a series on LinkedIn – some tips and techniques you can use to make use of it professionally. LinkedIn won’t be my exclusive writing focus but I’ll sprinkle posts in throughout the remainder of the year that you may find helpful.
In future posts, I’ll get to more of the how-to. Today, I’ll address the why-to. Let me ask you a few questions:
- have you ever left a job and later realized you can’t find the contact information of co-worker, vendor or client you’d like to get in contact with?
- have you ever wanted to get in contact with a co-worker, vendor or client who has left their company?
- would you like to stay up-to-date with your professional contacts, but aren’t the best at taking time for lunch or coffee with them?
- would you like to be able to reach out, on a moment’s notice, to a large number of professionals in your field to get information on new developments in your field, or get recommendations on resources?
- would you like to be able to find in-depth information on job titles, job descriptions and job locations within companies, not just what is posted on the job boards?
- would you like to be able to identify contacts within companies for networking, job search or marketing purposes?
- would you like to do more to control or enhance your professional brand?
Okay, that’s more than a few questions. I think you get the idea. Not only is LinkedIn a great way to maintain control of your ‘Rolodex’ and maintain connections to your professional contacts, it is a gold mine of market intelligence. In the coming weeks, I’ll walk you through methods for achieving all of the above.
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