Month: June 2011

Summer celebration a success

Thank you to those who subscribed to the blog during my summer celebration!  That was fun and I’ll definitely do it again in the future. Congrats to those who received a free profile review.  What a great investment of your time to focus on refining your online brand. 

In my next post, I’ll delve further into intermediate features of LinkedIn.  In the meantime, enjoy your summer!

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Summer celebration – free profile review!

I love summer!  It’s a time to get outdoors, spend time with family and enjoy a little relaxation and renewal.  Speaking of renewal, it’s also a good time to refresh your LinkedIn profile.  

In celebration of summer, I am announcing a “giveaway”: a free LinkedIn profile review to the first 10 new subscribers after this post is published.  The subscription itself is free – all you have to do is click the button on the blog that says, “Yes, review my profile!” and you will begin receiving notifications via email of new posts.  I don’t post every day, so I promise not to clutter up your inbox. 

Once I confirm your subscription, I will reach out via email and ask you to provide me the URL to your public profile.  Then, after my review, I’ll follow up and share my feedback.  It’s that simple!

Thanks for reading and subscribing.  Enjoy your summer!

LinkedIn recommendations: recommended

To have or not to have?  That is the question (apologies to Shakespeare.)  

In my book, there is absolutely no doubt.  Have. 

There are people who argue against LinkedIn recommendations and their argument goes something like this: “Who would include bad recommendations?  Of course they are all going to be good.  Therefore, they cannot be trusted and are of no value.”

These cynics are partially correct.  It’s true that you won’t find a negative recommendation about someone on their own LinkedIn profile.  Why would they include such a thing?  And, are there many recruiters and hiring managers who don’t put much value on recommendations, or even read them?  Yes, there are. 

However, the points in favor of including recommendations on your profile outweigh the points against.  As I mentioned in my post Power of the profile, they can be beneficial if done right.  I’ll outline below some reasons to include recommendations, as well as provide a few pointers in making your recommendations work for you. 

Why you should include recommendations on your LinkedIn profile:

  • Without at least 3 recommendations, your profile will not reach 100% completeness.  This negatively affects where you show up in search results.  Say, for example, that a recruiter does a search for profiles which match certain criteria. Do you want to give yourself the best odds you can? Of course you do.  Consider this quote from the LinkedIn Help Center:                                                                                          

 “Users with Recommendations in their profiles are three times more likely to receive relevant offers and inquiries through searches on LinkedIn. Recommendations written about you are visible to members within your network and also to Fortune 500 companies that use the LinkedIn Recruiter corporate tool.”

  • Many recruiters actually do read those recommendations.  And, they look at who wrote them.  If you have a recommendation from a former manager talking about your amazing Java skills and you are branding yourself as a web-based software developer, do you think this will help or hurt the recruiter’s impression of you? 
  • A recommendation of you shows up on the profile of the person who made it.  This gives you additional exposure and the chance to be found by someone who may be looking for someone just like you. 

Here’s how to make the most of your recommendations:

  • Ask for recommendations from people with strong professional reputations who know your work first-hand.  Having a variety of current or former managers, clients, colleagues and employees is a good idea.  Also, recommendations on your most recent work experience is usually best, but it is advisable to have at least one from each job or company in the last several years.
  • Ask them to be specific about some of your skills or achievements.  Saying “he’s a great guy; really enjoyed working with him” is not nearly as helpful as “he was my go-to guy for creating impactful marketing plans under tight deadlines.”  You may even tell them you are trying to highlight your skills in a certain area, and ask them to write about those.
  • Obtain a minimum of 3 recommendations.  You don’t need to go overboard – 30 recommendations is not necessarily better than 10.  Think quality vs. quantity, but at least have 3.

It’s that simple!

To get some recommendations from your preferred connections, simply ask.  Also, consider proactively providing one for them.  You never know when it might help them, and perhaps they will return the favor.  Be professionally generous and it will come back to you.

Recommended Reading – Networking

There are a number of books that I find myself regularly recommending to clients, friends, acquaintances and so on…I just find them so universally of value that I end up mentioning them quite frequently.  As such, I realized that I really should share them with you. In this post, I’ll start with my top two on networking:

 
The Fine Art of Small Talk by Debra Fine

This book is a must for people who are terrified of networking.  In addition to the play on words in its title, the content is quite engaging.  I love this book for two reasons: first, because it is practical – full of specific, tangible examples of what one might say in various situations; and second, because it is written from the point of view of someone who is not a natural at all of this networking stuff but learned.  Because she had to learn it step-by-step, she can, and does, explain it clearly.  Not all the examples will fit for all people, but there are so many, you are sure to find some that work for you.  This book, I have actually mentioned in a previous blog but it bears repeating.

Click to see this book on Amazon:
The Fine Art of Small Talk: How To Start a Conversation, Keep It Going, Build Networking Skills — and Leave a Positive Impression!

Make Your Contacts Count by Anne Baber and Lynne Waymon

Looking at networking from a different angle, this book illustrates the strategy around networking. With no strategy behind it, your networking may be enjoyable but could result in many wasted opportunities. That was my situation several years back, before this book was recommended to me by a colleague whose networking skills I admire. Now, I love being in a position to help others and I love it when they ask me. In return, I don’t hesitate to ask for what I need because I know we are in it together. Don’t look back with regret at what you “could have” done – apply these concepts and enjoy the effects of building long-lasting, mutually beneficial relationships.

Click to see this book on Amazon:
Make Your Contacts Count: Networking Know-how for Business And Career Success

Both of these books are relatively short, easy reads. If you add at least one business book to your summer reading list, consider these.  What are some of your most recommended business books?  Comment on this post to share your recommendations with other readers!