I promised this post a long time ago, and have not tackled it until now because there is simply too much good stuff there and it’s hard to whittle down! However, to be readable, I really must make it short and sweet. So, here are my top five tips on using the Companies information on LinkedIn:
1. Find your target companies and “follow” them.
Why: Updates about the company will show up on your home page. You can keep up-to-date with what is happening in their business, including posted jobs, and be attuned to changes that may be to your benefit, for example, if someone was promoted, perhaps their position will need to be backfilled.
How: On the company page, click on the yellow Follow button.
2. Review the company statistics.
Why: You can get a general sense of tenure, what functions may have a significant presence on LinkedIn, where the company has employees and more.
How: Click on the link that says “Check out insightful statistics about…”
3. Review the list of employees.
Why: You won’t be able to see all employees generally, but can review enough to see what titles they use, where people in various functions are located, get a sense for company specific lingo and more.
How: Click on the blue (hyperlinked) number next to the phrase Employees on LinkedIn.
4. Find a contact.
Why: Well, why are you looking? Is it because you are seeking information or an introduction? In either of these cases, your best bet is going to be someone who is already in your extended network.
How: Click on the lists of folks at the company who are in your network or are fellow alumni. Consider how close of a connection they are, what function or geography they work in, what level they are and so on to determine who best to reach out to.
5. Prepare for interviews (or networking meetings.)
Why: This one’s obvious. There is a bounty of information at your fingertips. Shame on you if you go in unprepared. Doing your research shows you have genuine interest (as well as good research skills).
How: Review everything possible on the company page including the things mentioned above. Review the profile, if available, of the people you will meet with as well as others in the department by searching for their name in the main Search box or in the employee list.
I have just scratched the surface with these five tips, but if you use these, it will provide leverage to expand and enhance your networking and job search activities.This is the kind of insight that people in the past would give their right arm for. Don’t waste the knowledge you can gain through a few clicks. Knowledge is power.