Month: January 2012

How to mine the Companies feature on LinkedIn

I promised this post a long time ago, and have not tackled it until now because there is simply too much good stuff there and it’s hard to whittle down!  However, to be readable, I really must make it short and sweet.  So, here are my top five tips on using the Companies information on LinkedIn:

1. Find your target companies and “follow” them

Why: Updates about the company will show up on your home page.  You can keep up-to-date with what is happening in their business, including posted jobs, and be attuned to changes that may be to your benefit, for example, if someone was promoted, perhaps their position will need to be backfilled. 

How: On the company page, click on the yellow Follow button.

2. Review the company statistics.

Why: You can get a general sense of tenure, what functions may have a significant presence on LinkedIn, where the company has employees and more.  

How: Click on the link that says “Check out insightful statistics about…”

3. Review the list of employees.

Why: You won’t be able to see all employees generally, but can review enough to see what titles they use, where people in various functions are located, get a sense for company specific lingo and more.

How: Click on the blue (hyperlinked) number next to the phrase Employees on LinkedIn.

4. Find a contact.

Why: Well, why are you looking?  Is it because you are seeking information or an introduction? In either of these cases, your best bet is going to be someone who is already in your extended network.

How: Click on the lists of folks at the company who are in your network or are fellow alumni. Consider how close of a connection they are, what function or geography they work in, what level they are and so on to determine who best to reach out to.

5. Prepare for interviews (or networking meetings.) 

Why: This one’s obvious. There is a bounty of information at your fingertips.  Shame on you if you go in unprepared.  Doing your research shows you have genuine interest (as well as good research skills).  

How: Review everything possible on the company page including the things mentioned above.  Review the profile, if available, of the people you will meet with as well as others in the department by searching for their name in the main Search box or in the employee list.

I have just scratched the surface with these five tips, but if you use these, it will provide leverage to expand and enhance your networking and job search activities.This is the kind of insight that people in the past would give their right arm for.  Don’t waste the knowledge you can gain through a few clicks.  Knowledge is power.   

 

What is a goal without a dream?

At this time of year, we are usually bombarded with well-meaning advice on how to improve our lives.  Usually this advice is along the line of sticking to our resolutions, making very tangible goals that can be measured and so on.  This kind of practical activity has its place in creating a better future for ourselves and I wholly endorse it. There’s just one drawback, and it’s a big one: often these goals are build upon foundations of “shoulds”.  Not what we want, but what society or our friends or our family tell us we ought to want.  And when we build our goals on foundations of shoulds, we have a mighty hard time sticking to them.  Our plans look like oceans before us and we have no wind in our sails.  We find ourselves in the same place the next year, declaring the same resolutions all over again.

Today, let me humbly suggest that you forget tangible goals just for a little while.  Instead: dream.  What does your gut say you would love, love, to do or achieve?  Maybe this year.  Maybe next year.  Maybe twenty years down the road.

Finish these sentences:

  • I’ve always wanted to: ______________________________________.
  • I wish I could:_____________________________________________.
  • Someday, what I’d really love to do is: __________________________.
  • The person whose job I really covet is: __________________________.

If your stomach doesn’t clench, you aren’t digging deep enough or thinking big enough.  Keep going until you hit that spot.  What I’m talking about here is in the context of work, but this can really apply to any area of your life.

Many of the big dreams I’ve had for myself professionally have come true in the past year or two.  And, although there are certainly small steps which I’ve taken along the way, without recognizing and honoring my dreams, I would never have taken these steps.  I would have stayed on another path.

Soon enough, you can create a solid plan with timelines and milestones and checkmarks.  But for now, dream.

It’s a new year! What is waiting for you?

I’ve got a friend who decided to turn the phrase What are you waiting for? on its head.  Now she says:

What is waiting for you?

By changing the words around, she changed the whole meaning.  I absolutely love this mantra so I’m adopting it as my own for the year.

Think about it – what is waiting for you in 2012?  And what are you going to do to go out and get it?  Think of the possibilities, and then take action!

Here’s to a great year!