Month: February 2012

Let your Skills do the talking on LinkedIn

Last year, I wrote a post about creating a robust profile on LinkedIn.  It’s time to update that because of the  new(ish) LinkedIn feature called Skills.  It has been in beta testing for a long time, and technically still is, but I believe it’s here to stay.  LinkedIn has incorporated it into the initial profile building process.  For those of you who joined LinkedIn a year ago or more, you didn’t get pushed through this process automatically, but it is easy to remedy that now.

The Skills feature has great functionality which benefits recruiters, job seekers and passive candidates alike.  Recruiters in particular, who have access to special features as part of upgraded/focused account types, can and do “power search” in the Skills feature.   This will only work to your advantage if you have skills listed!

Here’s one quick way to identify relevant skills and add them to your profile:

  • Under the More menu, click on Skills
  • In the search box, enter a primary skill that you use in your work (or otherwise possess) and search…
  • On the resulting page, read the description of that skill in the center column and look at the people listed below to see whether this skill is a good “match” for your profile — consider your professional brand.
  • If so, click on the blue Add Skill button.  This skill will now show on your profile.
  • Check out the list of related skills in the column on the left.  Click any which may be a fit, and repeat the process above.  You will soon have a robust set of skills on your profile.

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Who best to create great companies? Artists

I found this fascinating article on fastcompany.com (truly my favorite business magazine of all time) about a new book by Jim Stengel called Grow.  I have not yet read the book but am intrigued and excited by the premise that the most successful businesses are led by “business artists”.

http://www.fastcocreate.com/1679354/marketing-leader-jim-stengel-on-the-one-thing-businesses-need-to-grow

Basically, the idea is that creative vision and relentless pursuit of the ideal drive innovation and products that truly inspire (including inpsiring buying behavior).  Steve Jobs is exhibit 1.

I love this idea and I agree with it.  The brands I truly love and am loyal to do not manage to the lowest common denominator.  They are much more focused on quality and customer experience.  They know it’s not all about efficiency.  It’s a certain je ne sais quoi.

In this spirit of celebrating creativity, I’ll be kicking off a series soon on creative careers.  In the meantime, watch for new LinkedIn tips.