Who best to create great companies? Artists

I found this fascinating article on fastcompany.com (truly my favorite business magazine of all time) about a new book by Jim Stengel called Grow.  I have not yet read the book but am intrigued and excited by the premise that the most successful businesses are led by “business artists”.

http://www.fastcocreate.com/1679354/marketing-leader-jim-stengel-on-the-one-thing-businesses-need-to-grow

Basically, the idea is that creative vision and relentless pursuit of the ideal drive innovation and products that truly inspire (including inpsiring buying behavior).  Steve Jobs is exhibit 1.

I love this idea and I agree with it.  The brands I truly love and am loyal to do not manage to the lowest common denominator.  They are much more focused on quality and customer experience.  They know it’s not all about efficiency.  It’s a certain je ne sais quoi.

In this spirit of celebrating creativity, I’ll be kicking off a series soon on creative careers.  In the meantime, watch for new LinkedIn tips.

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