Do you know what your strengths are in terms of professional knowledge, skill and ability?
There’s a lot of talk out there these days about branding. Not for nothing, as my dad would always say. It really does make a difference. A strong brand is the only way you stand out from the crowd. I’ve seen time and time again, it’s the differentiating factor between those who are seeking opportunities and those who are sought out.
I’m not saying you need to crow it from the rooftops, or that everyone needs a website or a slick marketing piece. But you do need to be able to articulate how you can add value. Not just what you do, but how your unique combination of tools makes a tangible difference to your organization, your clients, your co-workers. And before you can articulate it, you’ve got to own it yourself.
Think about it – What are you the go-to person for? What seems easier for you than for most people? What kind of problems do you love solving or challenges do you love facing? What do you know better than anyone else?
Ask others – Where do I add value for you? What seems easy for me? How would others describe me and what I’m good at?
Use assessments – There are plenty of personality, knowledge and skill assessments out there which can give you some general ideas about your strengths relative to the general public or specific populations.
Once you have a better idea of your strengths, you can think more strategically about how to employ them. Using your strengths with more intention can create a powerful impact. And that’s good for your career.